BrandAlliance™ is a promotional marketing organization that uses promotional products as a vehicle to carry your brand's message to your target audience.  Although the products we provide are important, they do not define who we are. What defines us is our focus on the needs of your people, your culture, your customers and your brand. The commitment we make to you is that the ideas we present and the expertise we provide will accomplish your marketing and branding objectives.  We take pride in choosing the right product(s), the right marketing message as well as the right method to achieve your goals.  Here are examples of the methods we use:

	Advertising Specialties An advertising ("ad") specialty is a promotional product that has these key elements: 1) a marketing or branding message; 2) placed on (or with) a useful item, and 3) given with no strings attached. Example>>
	Premiums A premium is a promotional product that is a useful item with some strings attached.   For example, when you purchase a book, you get a free bookmark. Example>>
	Incentives An incentive is a promotional product or a program that aims to produce a specific action. For example, if an employee reaches a sales target they can choose from a selection of products (traditional promotional products or lifestyle products like flat screen TV’s, brand name tools, travel, jewellery, etc.). Example>>
	Rewards A reward is a gift that recognizes performance or honours an employee for a specific action.  For example, a piece of a unique  piece of art, jewellery, travel, a plaque, trophy or lapel pin. Example>>
	Business Gifts These promotional products are typically given to customers and employees or occasionally suppliers.  Gift-giving reasons include:  thanking customers/suppliers, developing relationships or business, recognizing employee performance and longevity among others. Example>>