ABOUT THE INDUSTRY
An advertising specialty, also known as a promotional product, is any item imprinted with a logo or slogan and given out to promote a company, organization, product, service, special achievement or event. T-shirts, mugs, pens and key tags are popular examples, and just about anything can be imprinted. In fact, the ASI (Advertising Specialties Institute) database includes more than 750,000 ad specialties.
The advantage advertising specialties have over other media is that they often have a practical use, in addition to being effective advertising and branding tools. Recipients often keep them and the advertiser benefits from repeat exposures.
TIPS AND TRENDS
TOOLS / ARTICLES