ABOUT THE INDUSTRY

An advertising specialty, also known as a promotional product, is any item imprinted with a logo or slogan and given out to promote a company, organization, product, service, special achievement or event. T-shirts, mugs, pens and key tags are popular examples, and just about anything can be imprinted. In fact, the ASI (Advertising Specialties Institute) database includes more than 750,000 ad specialties.

The advantage advertising specialties have over other media is that they often have a practical use, in addition to being effective advertising and branding tools. Recipients often keep them and the advertiser benefits from repeat exposures.

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TOOLS / ARTICLES

Economic Outlook 2011 ( PDF)	Power of Promotional Products ( PDF)	Impressions Study ( PDF)	Hard Evidence For A Soft Economy ( PDF)	Glossary of Industry Terms ( PDF)	Effectiveness of Promotional Products ( PDF)	Promotional Products Industry Profile ( PDF)
Making of a Flying Ring ( PDF)	Making of Foil-Stamped Products ( PDF)	Making of Seed Cards ( PDF)	Making of Lip Balm ( PDF)	Making of Bottled Water ( PDF)	Making of a Vinyl Binder ( PDF)	Making of a Whistle ( PDF)
Courtesy of Specialty Products Company (asi/88620).	Courtesy of Affinity (asi/65518).	Courtesy of Okina/Symphony Seed Papers (asi/74930).	Courtesy of Leashables by Oralabs (asi/66715).	Courtesy of Sparkle Spring Water (asi/88443).	Courtesy of Space Age Laminating & Bindery (asi/88421).	Courtesy of American Whistle Corporation (asi/35640).
Making of Golf Balls ( PDF)	Making of Invitation Bottle ( PDF)	Multimedia Laser Decoration ( PDF)	Making of Imprinted Cookies ( PDF)	Making of A Champion Award ( PDF)	Making of Chocolate Business Cards ( PDF)	Making of A Rugby Shirt ( PDF)
Courtesy of Titleist (available through asi/79680; asi/75912; asi/57653; asi/79657).	Courtesy of Invitation in a Bottle (asi/62852).	Courtesy of Vantage Apparel (asi/93390).	Courtesy of Yummyphoto (asi/98885).	Courtesy of R.S. Owens (asi/75530).	Courtesy of Images Printed On Chocolate (asi/62242).	Courtesy of Dunbrooke (asi/50930).