Investors Group is committed to environmental sustainability and was looking to build awareness for this commitment at an upcoming event.
BrandAlliance™ stepped up to develop a line of promotional products that delivered against Investors Group’s objective. The seedlings and tree in a box were chosen for the uniqueness, perceived value and “wow” factor. The trees also symbolize a lifelong commitment to the environment in their community. The re-usable bags have a strong environmental message that is sustained well beyond the event they were used for.
The selection of products was a perfect fit to meet the objectives of Investors Group. The initial order for the seedlings was doubled from initial anticipated quantity due to enthusiasm for the creative idea. The grocery tote was such a hit that it was added to the online merchandise store and continues to be one of their top ten items!