General Electric wanted to thank their clients as well as attract new prospective clients at their annual September golf tournament.
The target audience was over 150 clients spread among a diverse demographic. A tee-off kit was selected for its practical immediate use on the course. A Roots leather travel kit was chosen for the many participants that travelled to the event and the recognizable Canadian brand name with high perceived value and quality.
Specific feedback from clients praised quality, practicality and professionalism. Inquiries were made post-event to order more travel kits.