Please refer to the guide below for a detailed explanation about artwork specifications.
Artwork can be emailed directly to your consultant/rep. If you need to transfer files that are too big for email, please use our FTP site instead. Contact your consultant/rep for login information. You will need to inform us when the FTP upload is complete and provide the file names of all uploaded files.
When submitting artwork to us, please ensure you are sending vector files with all fonts converted to outlines. Any images used in the artwork should have a resolution of at least 300dpi.
If you need help with your files or would like artwork to be created for you, our art department is ready to facilitate your needs.
Vector graphics are defined by math, not pixels. They can be scaled up or down without any loss of quality. You can size the same vector file to print on a sheet of paper or a billboard.
A raster image is made up of mapped ‘dots’ called pixels, each ‘dot’ is a different color, arranged to display a resolution dependant image, which cannot be scaled without loss of quality. Most evident when scaled up – this loss of quality makes images look pixelated (see image above). The resolution of a raster image or scanned image is expressed in terms of the dots per inch or dpi. When printing, raster images are best suited to show the detail in photographs.Raster images are also used for web purposes.
|Common vector file formats include AI, EPS, WMF, CDR, and SVG.
||Common raster image formats include BMP, TIFF, JPEG, GIF, PNG, and PSD.
|Which program is best for what?
|Adobe Illustrator and CorelDraw are better for drawing complex shapes or illustrations and for the layout of single page documents. The type tools in these vector programs offer more control. Type and vector shapes will be much sharper than their raster equivalents when output at large sizes. Also, file sizes are much smaller when saved in vector formats. Logos, fonts, posters, signage, illustrations, and scale drawings are typically created in Illustrator.
||Photoshop is the best at manipulating images, but is also very good at creating graphics for websites and banners. Its text tools are good for low-resolution web elements like website headers, buttons or banners. Photoshop also offers aliasing tools that make type look good on screens and displays.
It is easy to convert vector artwork to a variety of raster file formats but it is much more difficult to do the opposite. Although some programs will offer help by providing auto trace tools, the results may vary depending on the nature and clarity of your image. When it comes to working with logos and other art where every detail is important, we usually need precision vectorizing only achieved by tracing the entire artwork by hand.
Note that art created in QuarkXpress, Pagemaker, InDesign or Photoshop will need to be recreated if a vector file format is required. Also keep in mind that Microsoft Office programs (Microsoft Word, Microsoft Powerpoint, Excel etc) are not graphics programs.
When sharing files, it is necessary to convert all fonts to outlines. This will ensure that the person receiving your artwork will be able to view and use the artwork even if they do not have the same fonts installed on their machines. If you forward artwork, where fonts are not outlined, and the recipient’s computer doesn’t have the fonts, their graphic program will try to substitute in other fonts, which results in artwork not displaying properly with missing/shifted characters, etc. Keep in mind that converting fonts to outlines will change your text to shapes/graphics, which cannot be reversed if you need to edit the content of your copy. It is always wise to save a version of your art with fonts in their original state for yourself in case you need to edit the text later or want to remember what fonts you used.
Alternately, you may leave the fonts in their editable state (not outlined) but you must provide the font file along with your artwork for every font used in it.
Font matching is necessary if a given art file needs to be recreated that had fonts converted to outlines and needs additional text or when vectorizing raster artwork containing text. Often a perfect match can be found but in some more difficult cases each character may need to be redrawn by hand. This is especially true for proper brand management in logos where every detail is important and we want things to be exactly the same as the original to meet your brand specifications.
Most artwork that we use in the promotional products industry must have colour values attached to it or correct PMS numbers need to be provided along with your file.
The Pantone Matching System (PMS) was created to standardize how colour gets used in the printing world and to ensure that the same ink is used time after time. It is important to know the PMS colours of your logo to ensure that it looks the same printed on your business cards as it does on your t-shirt.
GRADIENTS AND HALFTONES
A gradient fill is a smooth gradation between two or more colours.
A halftone is a pattern of tiny shapes, usually dots, which viewed from a distance, creates an appearance of a gradient or a tint/shade of the original colour. A halftone screen refers to the pattern of these dots (size, angle, frequency, shape), hence the term screen printer.
If you are requiring embroidery, we require digitized files that are saved as DST files. We can digitize EPS or AI files to be in this file format.