|
Measuring ROI is important to BrandAlliance™ because it proves that the promotional products we provide to our customers truly work. ROI measurements demonstrate that the combination of our products and marketing experience save money and increase profits. ROI also helps justify the use of promotional products we select for you. The aim of measuring it is ultimately to achieve maximum profit potential.
|
|
|
ROI is defined as the total profit or savings less the original investment. It also acts as a measurement of the effectiveness of promotional products in achieving a desired result**.
|
|
ROI creates the connection between sales and marketing for organizations that are serious about measuring the effectiveness of their internal and external marketing spend.
A new exclusive survey conducted by ASI (Advertising Specialties Institute) has found that the average cost-per-impression of a promotional product is $.004. Yes, there are two zeros before the four. It’s not a misprint*.
|
Source *www.counselormag.com DECEMBER 2008
Source**Leeds World
|
|
|
|