Community Engagement

Eco-Friendly Product with a Social Media Twist

Objective To provide an eco-friendly giveaway for attendees of the 2016 Energy Star Award ceremony. The product was intended to generate excitement for Panasonic being named as the Energy Star Partner of the Year. Strategy and Execution As a major award recipient and ceremony sponsor, Panasonic had a large platform... Continue Reading »

Encouraging Community Participation

Objective To promote happiness and to encourage people to initiate their own random acts of happiness in an effort to raise support and awareness for The Support Network. The target audience was the entire community of Edmonton, Edmonton City Centre shoppers, media, as well as people who might be looking... Continue Reading »