Creative

Eco-Friendly Product with a Social Media Twist

Objective To provide an eco-friendly giveaway for attendees of the 2016 Energy Star Award ceremony. The product was intended to generate excitement for Panasonic being named as the Energy Star Partner of the Year. Strategy and Execution As a major award recipient and ceremony sponsor, Panasonic had a large platform... Continue Reading »

Creative Room-Drops for High-End Event

Objective To provide Nationwide with creative, timely, and on-theme promotional support for their annual sales recognition events. Strategy and Execution Nationwide goes all out to recognize their sales teams with multiple high-end events each year. For us, these events mean conceptualizing everything from large theme-based comprehensive gift sets and amenities to one-of-a-kind... Continue Reading »

Authentic Partnership Program

  Objective To develop a program that helps BrandAlliance work strategically with our vendor partners, and to grow our relationships and businesses together. Strategy and Execution We target all of our vendors, multi-line reps, and our customer service agents with custom gift cards, imprinted brownies or tea, imprinted rocks (each one... Continue Reading »

Build Brand Awareness

Objective To build the brand presence of Armour Equipment, a scaffolding company through retail-inspired apparel products, which employees could wear on the job site but were also suitable for client/key stakeholder gifts. Strategy and Execution We chose four different apparel pieces – a short sleeve t-shirt, a long sleeve t-shirt, a... Continue Reading »