Double Down on Design
Michigan-based Brewers Professional Alliance specializes in production, cash flow, risk management and marketing for craft breweries, so these businesses can focus on what they do best—brew beer. BPA’s goal was to increase awareness of its specialized financial expertise with a target audience of 50 existing brewery clients who were not utilizing the company’s accounting services. They were also targeting new prospects, and had a campaign budget of $5,000.
Strategy & Execution
Our team was thrilled to show off our in-house design capabilities. We developed an impactful mailer that incorporated a Yeti can koozie, a half dollar with a nostalgic Ben Franklin financial quote and a custom insert card with messaging that perfectly matched BPA’s voice and branding. We worked with the client to design the full-color custom packaging and mailed 150 units of the products to their office in Michigan, where they had a team in place to complete and deliver the kits.
BPA’s door buster campaign was cause for a toast. More than 25% of recipients scheduled meetings with the accounting department, and of those meetings, BPA was able to close deals with 75% of the targeted clients. Fresh off the mailer, BPA requested that we help them develop a new prospecting campaign for all 15 of their core services capabilities.