Objective To build the brand presence of Armour Equipment, a scaffolding company through retail-inspired apparel products, which employees could wear on the job site but were also suitable for client/key stakeholder gifts. Strategy and Execution We chose four different apparel pieces – a short sleeve t-shirt, a long sleeve t-shirt, a... Continue Reading »
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Objective To promote five new flights between Paris and Vancouver. Strategy and Execution The target audience consisted of travel agents in the Vancouver area. Air France wanted to offer them something both useful and fun that would also help ensure the sustainability of the brand. A mousepad was created with... Continue Reading »